LET THE FUN JOURNEY START!
The Problem
Parents like printed books for their children but can’t find a good mobile platform specialising in children’s books. Parents spend a lot of time searching for books that can support their children's learning and entertaining.
The Solution
Pilot Kids is the mobile app where parents can find and purchase books for their children, and access to various book information and reviews.
Project Details
Personal Project
Aug 2020 - Oct 2020
Contribution
User Experience
User Interface
Visual Design
Tools
Miro
Figma
Adobe XD
Lookback
Overview
This is a personal project to showcase my UX/UI skills. It is a great challenge to utilise research and design methodology to solve the problems for an e-commerce business.
The mobile app is aiming to provide easy and enjoyable online shopping experiences for customers to purchase printed children’s books.
Design Process
Synthesis Research
I interviewed three parents and gathered information about their recent online book shopping experience, shopping habits and what difficulties they had.
Affinity Map
Persona
Andrew
About
Father of two boys, a 8-year-old and a 2-year-old, who cares about quality and price of books.
Values
- Price and quality
- Product review and rating
- Product details
- Customer service
Goal
He wants workbooks for older child to practise what has been learnt at school and fun story books for younger child.
Frustration
No detailed product information. Product suggestions are not useful.
Lisa
About
Mother of a 8-year-old boy and a 6-year-old girl, who likes to collect books that are highly recommended.
Values
- Variety of books
- Recommended books
- Easy navigation
Goal
She wants to reduce time to search books and expects easy online checkout process.
Frustration
Can not find books she likes. Check out process is complicated.
Melissa
About
Mother of two school age children, who is after Math and English workbooks for her children.
Values
- Price
- Product details
- Delivery fees
Goal
She wants to get children fully prepared for their upcoming school selection tests.
Frustration
High delivery fees and limited delivery options.
How might we...
Feature Prioritisation
I have brain stormed the features of the product and used value and complexity matrix to sort out the main priorities of features from the secondary concepts.
User Flow
Information Architecture
Wireframing
User Journey Map
Style Guide
Logo
Colors
#776549
#FF8745
#71D7E0
#F3FEFF
#FFFFFF
Typography
Poppins
Poppins has nearly monolinear, with optical corrections applied to stroke joints to make the app accessible and easy to read.
Prototype
SEARCH SCREENS
Search for what you like
Don’t have an idea and not sure what you want? Just a key word and a few taps you can get a closer look at what you like.
PRODUCT SCREENS
Explore the product
Get to know more about the product from detailed description, photos and customer feedback. You can also find more from similar product suggestions.
CHECKOUT SCREENS
Steps to complete purchase
Follow the simple steps and fill in the deails to complete payment and enjoy your mobile e-commerce experience.
